©LAPOMPS Studio.

KIMMYRA

FASHION

BRAND IDENTITY

Refinement woven into every modest detail

PROJECT SHEET

Client

KIMMYRA

Industry

FASHION

Project Type

BRAND IDENTITY

Discipline

Brand IdentityVisual SystemMarketing Collateral

Kimmyra

Driven by the vision of becoming a recognizable destination for Muslimah essentials in Bali

Project type:
Fashion branding

Frequently chosen for meaningful occasions and celebratory moments, Kimmyra is now growing beyond occasion wear by expanding its offering to accompany women through their daily routines and everyday lifestyles.

With a more intentional approach, Kimmyra offers modest fashion that feels elegant approachable and effortless for everyday moments.

The identity itself was crafted to balance modesty with refinement, creating an experience where comfort, confidence, and beauty exist naturally together without losing its sense of approachability.

we redesigned the brand identity alongside a renewed positioning and strategy that honors the principles of modest muslim fashion.

Thoughtfully considered in every detail, the identity reflects graceful simplicity and warmth through a modern perspective suited for today’s Muslimah women, while shaping Kimmyra as a destination for curated resortwear.

This foundation allows Kimmyra to evolve continuously while maintaining a cohesive identity that feels warm relevant and aspirational for its audience.

Beyond visuals, the rebrand helps kimmyra communicate its values and connect more deeply with its audience.

By refining the overall experience across visual identity, tone, and positioning, Kimmyra is now able to expand, one that naturally accompanies women through travel, leisure, celebration, and everyday living.