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Bali Football
Enterprise

Client

The Gate

Industry

Sports

Works

Logo Design, Brand Style Direction, Color Scheme, Typography, Print and Marketing Collateral

THE GATE

Project type: Football training program and school branding

Delivering the best possible football programs through diligence, resilience, innovation, and joy

Founded by two Brazilian football professionals, Jaino Matos, a pro coach and FIFA football agent, and Beto Goncalves Belem, a former Indonesian national team player, The Gate is dedicated to training, managing, and developing top Indonesian talents. With a strong commitment to shaping the future of Indonesian football, the academy focuses on building a unique and sustainable football ecosystem while creating clear pathways for players to thrive both domestically and internationally.

We apply the Integrated Cognitive Functional Football Training method to sharpen every player’s skills

More than just a training ground, The Gate is a hub for development, where passion meets purpose, and every athlete can grow, develop, and unlock their full potential both on and off the field.

Our goal was to craft a visual identity that  embodies their mission to build and lead the development of football talent in Indonesia and beyond

To truly embody their bold and dynamic spirit, The Gate needed a brand identity that could match their ambitious vision and evolving role in the football industry. The original identity lacked the strength and clarity to represent the greatness and potential of the organization. That’s why the rebranding wasn’t just a visual upgrade, it was a strategic move to redefine how The Gate is perceived by players, partners, and the global football community.

We revitalized their logo with a sleek, modern, and minimalistic design that speaks to both national and global audiences. While staying true to the core philosophy behind “The Gate” as a symbol of opportunity and progress, we crafted a bolder, more confident identity that commands attention and reflects the academy’s growing influence.

Strategic rebranding is key to showcasing the greatness and professional standards of The Gate

By using a bolder and more attractive color palette along with a strong visual direction, we aimed to capture the energy, confidence, and ambition that define The Gate. The vibrant tones and dynamic design elements not only enhance brand recognition but also reflect the academy’s commitment to excellence and its forward-thinking approach. This refreshed visual language helps position The Gate as a standout presence in the football world, showcasing its commitment to quality and its ability to provide supportive environments tailored to every segment.

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