Guiding Children,
Reassuring Parents
Client
Guardians
Industry
Education Technology / Family Safety
Works
Brand Identity, App Interface Design, Visual System, Marketing Collateral
GUARDIANS
Project type: Education Technology / Family Safety Branding
Guardians is a smart and caring platform designed to help parents stay connected to their children
With features that include top-up balance monitoring, spending habit tracking, and real-time location visibility, Guardians gives parents the ability to guide their children without hovering especially while they’re at school.
A deep understanding of the parent–child bond inspires an identity grounded in trust
With responsibility, care, and intelligence at its foundation, we helped design the Guardians brand identity to reflect a sense of safety support and guidance that parents can trust in every interaction.
Driven by the principle of guidance, Guardians lets parents stay informed and involved while respecting their child’s space and nurturing independence
Drawing inspiration from the parent-child bond, the logo subtly features two figures embraced within a location pin, conveying care, protection, and togetherness.
The color palette and overall identity are chosen to evoke warmth, trust, and reliability, creating an experience that fosters comfort
By integrating the concepts of care and location, the overall identity serves as a powerful representation of our mission to help parents stay meaningfully connected to their children, no matter where they are.
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