Logo Design, Brand Style Direction, Color Scheme, Typography, Packaging Design, Print and Marketing Collateral, Visual Element, Social Media
Maximizing Every Property’s Value to Its Full Potential.
Betterplace has undergone a complete rebrand to better reflect its growth and evolving role as Bali’s trusted name in property and vacation rental management. With services spanning real estate sales and consulting, property management, and vacation rentals, this transformation aligns with their mission to optimize property value and deliver standout guest experiences.
Betterplace
With a renewed identity and clear purpose, Better Place is redefining property management in Bali, setting new standards while connecting with a diverse, global audience.
The new visual identity we created for Better Place brings together clean, modern aesthetics with an underlying sense of trustworthiness and dependability. The choice of blue as the dominant color goes beyond visuals; it evokes powerful emotional cues, symbolizing transparency, strength, and reliability. These attributes perfectly mirror Better Place’s unwavering commitment to delivering consistent, high-quality service in every facet of their business, both in the real estate and hospitality sectors.
Beyond color, the visual identity was crafted to communicate both professionalism and approachability. Clean lines, minimalistic elements, and a balanced layout create a modern look that resonates with today’s audience. Every visual component was designed to work cohesively across digital and print platforms, ensuring a seamless experience for both property owners and travelers. This design system helps position Better Place not just as a service provider but as a forward-thinking leader in the Bali property market.
The result is a cohesive and compelling brand presence that sets Better Place apart in Bali’s increasingly competitive property and vacation rental market. The new look doesn’t just enhance visual appeal; it amplifies Better Place’s story, values, and vision for the future, creating a lasting impression that is both memorable and professional in the minds of clients, partners, and guests alike.