Client
ACOON
Industry
Works
ACOON
Project type: Woman fashion brand identity
Founded by visionary designer Muna Al Othaiman, Acoon redefines fashion as a journey of personal exploration through its timeless and versatile designs
Built on the belief that fashion tells a deeper story, Acoon celebrates the essence of the modern woman, her journey, strength, and evolving identity. Every piece is a statement of empowerment, encouraging her to embrace who she is now and who she wishes to become. Designed with intention, Acoon inspires every woman to step into her future self with confidence, whether she’s making bold moves in her career, venturing into new horizons, or fully embracing her inner potential.
We create the silhouettes of dreams, inspiring every woman to become who she is and meant to be
Building on this foundation, we shaped every detail of the brand identity to create an immersive experience that speaks directly to the modern woman’s aspirations and individuality.
Empowerment through the beauty and precision of high fashion is the defining principle behind the branding concept
To build upon that foundation, every element of Acoon’s brand identity was crafted to embody a contemporary interpretation of classic elegance. The logotype, with its clean lines and assured modernity, serves as a strong visual foundation—purposefully minimal yet striking—ensuring the brand name communicates its core values across every platform. This approach not only reinforces brand recognition but also provides the adaptability needed to maintain a seamless presence across products, packaging, and marketing initiatives.
The brand’s voice and visual language extend far beyond aesthetics, shaping every interaction and emotional connection a customer has with Acoon. Its personality—refined, daring, authentic, and empowering—is woven seamlessly into every message and visual element, creating a sense of familiarity and trust.
Establishing a brand identity that embodies a luxurious yet understated aesthetic, mirroring the women it represents
The choice of off-white, beige, brown, and black as the primary color palette was intentional, with these timeless shades evoking elegance, versatility, and confidence. Through this cohesive design approach, every brand touchpoint, from the logo and typography to the brand messaging works in harmony to express a unified identity. The result is a brand that doesn’t just appeal visually, but also emotionally, consistently inspiring women to be seen, heard, and celebrated as their most authentic selves.
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