Brand Identity, Packaging Design, Menu Design, Marketing Collateral
ORLENALYCIOUS
Project type: Dessert branding
Founded in 2018, Orlenalycious has been crafting indulgent desserts that turn every bite into a shared moment of joy
Starting with fudgy baked brownies that quickly became a local favorite in Bali, Orlena gradually expanded its offerings to include a variety of indulgent treats, each crafted to turn everyday moments into something special.
As the brand evolved, so did its ambitions
What began as a vibrant, feminine, and playful identity has gracefully evolved into something more polished. Our goal was to reflect not just where Orlena came from, but where it’s headed, toward refinement, professionalism, and a brand presence that resonates with a wider audience.
Simplification becomes a statement in Orlena’s refreshed identity, as the introduction of “Orlena” communicates with greater maturity and purpose
We designed Orlena’s new branding as an experience in itself. Elegant, gender-neutral, and refined, it welcomes dessert lovers and diverse audiences who seek something beyond sweetness.
Every curated detail, from the logo and packaging to the store design works together to express the premium craftsmanship behind Orlena’s creations, reinforcing the brand’s confident presence within Bali’s high-end culinary scene while offering an experience that feels refined, intentional, and memorable.
While Bali will always be its home, Orlena is ready to expand into new cities, bringing the same flavor to a broader audience
By aligning design, storytelling, and application across touchpoints, Orlena moves toward new collaborations, wider reach, and bigger dreams, while still holding onto the comforting sweetness that makes every dessert feel like home.
