Seafood Experience in a Floating Bale
Client
Bale Udang
Industry
Food and Beverage
Works
Menu, Marketing Collateral, Flyer, Banner
BALE UDANG
Project type: Restaurant visual marketing and branding
Over the past 15 years, Bale Udang has built a strong reputation for serving authentic Balinese seafood experience
Renowned for its authentic Balinese seafood dishes, Bale Udang captures the essence of a peaceful lakeside village right in the middle of the city. With a variety of thoughtfully designed dining spaces, it has become a favorite destination for all kinds of gatherings. With this in mind, the identity should go beyond highlighting culinary excellence; it must also embody the serenity, warmth, and sense of togetherness that define the experience.
Our brand reflects the core values we stand for: growth, curiosity, joy, and the spirit of learning.
Our mission was to revitalize and elevate their visual identity, ensuring that every design element aligns with the quality and tradition that defines their brand.
We aim to enhance Bale Udang’s identity by aligning every design detail with the quality that defines the brand
We collaborated with Bale Udang to refresh and refine their visual marketing across multiple media platforms, crafting a unified and modern look for one of Bali’s most iconic seafood destinations. With a deep respect for Bale Udang’s heritage and the authentic Balinese ambiance they are known for, we focused on elevating their brand visuals in a way that honors tradition while embracing fresh creative energy. With a new identity, the brand continues to connect with its loyal audience while expanding its reach to new markets.
We carefully retained the charm and authenticity that have made Bale Udang a favorite among locals and tourists, while introducing a visual system that is clearer, more impactful, and easier to scale across different platforms. Each design element, from colors and typography to layout consistency was chosen to bring out the distinct personality of the brand and communicate its story with clarity.
Strengthening Bale Udang’s visuals is part of a broader strategy for sustainable brand growth
From revamping their menus, narrating the brand story, reshaping the social media direction, to crafting captivating promotional content, we’ve implemented a storytelling approach that highlights the uniqueness of each dish and the authentic Balinese dining experience they offer. By creating a more integrated and engaging visual presence, we strive to bring Bale Udang Kuta’s rich culinary heritage to the forefront and foster a deeper connection with their customers.
dive deeper
into our works
