Your Trusted Companion On the Journey of Parenthood
Client
Kosmo Baby
Industry
Baby Products
Works
Logo Design, Brand Style Direction, Color Scheme, Typography, Packaging Design, Print and Marketing Collateral, Social Media, Visual Element, Mascot Design
KOSMO BABY
Project type: Kids Stuff Marketplace Branding
Creating a One-stop Universe Where Quality, Convenience, and Care Come Together in Their Parenthood Moment.
Inspired by the word “cosmo,” Kosmo Baby was born from the idea that every parent deserves a world of support. It offers a convenient platform where all the essentials for your little one are just a few clicks away. With a mission to ease the journey of parenthood, Kosmo Baby provides premium baby products that deliver real value. Guided by this vision, they help you save time, reduce stress, and focus on what matters most: cherishing the beautiful moments of raising your child.
The phrase “bundle of joy” became our starting point, a simple, heartfelt truth shared by parents that beautifully expresses their love.
That spirit shines through Kosmo Baby’s mascot: a lovable, cheerful character that shows the innocence and wonder of childhood. With rosy cheeks, a cheerful wink, and a mischievous grin, the mascot becomes a living embodiment of childhood innocence and curiosity, sparking smiles, and meaningful connections with every interaction.
Crafting a Soothing and Trustworthy Brand Identity for Kosmo Baby
In creating brand identity design for baby products, Kosmo Baby, we crafted an identity that speaks directly to the emotional core of new parents, evoking feelings of tranquility, purity, and innocence. Soft, calming shades of blue and green form the foundation of the visual palette, chosen carefully to signal peace, trust, and natural care. Paired with gentle typography, the identity strikes a perfect balance between familiarity and freshness, embodying a modern yet nurturing spirit that parents can immediately relate to and feel comforted by.
Kosmo Baby stands for being reliable, nurturing, supportive, and caring. We wanted every aspect of the brand, to feel like a gentle helping hand for parents on their journey. Every design element works together to make Kosmo Baby a comforting presence for parents and a joyful world for babies. Because when it comes to raising a child, small details matter, and Kosmo Baby is here to make every one of them count.
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